What happens at Jackpot Capital stays at Jackpot Capital, or at least that is the theme behind a new casino promotion that aims to give away $162,500 in casino bonuses throughout July 2014.
What Happens in Vegas
“What happens here, stays here” is a landmark marketing campaign that has brought millions of people to Sin City. It has also inspired a movie trilogy, several songs and a number of political speeches. The tagline has reached beyond America’s shores and has essentially become a motto for casino industries throughout the world, including those online.
Jackpot City is not a new online casino. In fact, it opened its virtual doors way back in 1998. Built on the Micro-gaming platform and based in Malta, Jackpot City has earned a solid reputation for being a secure gaming system and providing superb customer service. It is after all owned and operated by Belle Rock Entertainment, a renowned gaming group with a presence throughout the industry.
Increasing Competition Online
The online casino industry is healthier than ever and growing at a phenomenal clip, but outside of the largest enterprises, who comes out on top has been a bit of a lottery. Having been launched in 1998 and maintained a stellar reputation for nearly 20 years, one might expect Jackpot City to be sitting pretty. That has not always been the case, however, and the casino often finds itself having to attract and maintain clientele by matching loss-leading bonuses offered by the new kids on the block.
Jackpot City does have its longevity and resources on its side, and rather than continue to play a reactionary game, it has gone on the offensive. Perhaps what is most interesting is that it is doing it during the month of July that has historically been one of the low points of the year for online casinos. In many of the major markets, it is summertime, and people are outdoors, traveling and visiting actual casinos.
In order to avoid those summertime blues, Jackpot City is giving away $162,500 over the course of July, approximately $30,000 a week. That bonus money is on top of any other promotional money a client can claim, including welcome bonuses and the like. The giveaway is leaderboard-based. Nearly all participants are guaranteed something, and you can even use that welcome money to climb the ranks.